Today Taptu, a social media and mobile technology company, is announcing the release of Taptu 1.5, the latest version of its free universal social news reader app for iPhone and iPad. Version 1.5 supercharges search, making it easy to discover even more content to read, while also adding the ability to customize the look and feel of the app on any iOS device.
Taptu lets customers find all the news they really want to read. The search function now scans both for the topic of a stream and for keywords within streams to provide even more news to consume. Because a search engine powers Taptu, it does not depend solely on RSS and social media feeds like competitors. This gives customers the chance to search for streams by topic, not just a specific Website or blog name.
For example, customers searching for ‘LeBron James’, most probably will get not get streams that are an exact match for the basketball player. Now Taptu will display suggested streams that include Taptu’s curated Basketball and Miami Heat streams as well as The Miami Herald’s Miami Heat blog and the Bleacher Report, since they all provide wide coverage of news related to James.
“Our promise has always been to ensure that no matter what you’re searching for, we’ve got a stream for it. We wanted to give Taptu fans even more ways to discover new content in our app. We wanted to bring even more serendipity to what the app can offer, aside of course, from giving them the ability to customize Taptu to get exactly the content our customers crave.” said Mitch Lazar, CEO of Taptu.
Taptu is already known for letting anyone ‘DJ the News’ by mixing stories from different interests into their own streams and for its unique iPad UI. By popular demand, Taptu 1.5 brings some of the iPad’s most popular features to the iPhone. Resize streams to make them larger or smaller and get organized with color-coded streams for Facebook, Twitter, LinkedIn and your own bookmarked stories. Taptu has also given article pages a facelift, delivering full-sized photos and bigger headlines.
Taptu 1.5 adds related article discovery to the iPhone app, which has quickly become one of the most popular features on Taptu for iPad. While reading a popular story on an iPhone, customers are given a list of related stories from a similar source or similar topic.
Don’t have time to read it now? After listening to our customers, we’ve added Instapaper support for both iPad and iPhone, giving customers the ability to archive articles to read later via their Instapaper accounts.