Developer: ACCUWEATHER INTERNATIONAL, INC.
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Amobee, the company defining mobile advertising, and AccuWeather, the world’s leading multimedia weather information source, today announce their exclusive partnership to bring the most relevant mobile advertising inventory to advertisers across the world with an increased focus on Asia.
AccuWeather is an innovator in mobile advertising by making its mobile inventory, mobile applications and mobile web highly contextual by providing over 100 weather, lifestyle and location attributes for advertisers to choose from. Attributes range from daily high/low temperatures, to the Dust and Dander Index, Flu Index, and Jogging and Skiing Forecasts. With AccuWeather’s unique mobile inventory, advertisers have the advantage of reaching their desired audience to achieve outstanding results.
“Weather is one of the most popular downloaded and searched topics across all mobile devices in the world,” said Jim Candor, Executive Vice President and Chief Business Officer, Digital Media, from AccuWeather. “Working with Amobee is enabling us to offer large brands and agencies powerful advertising opportunities to target the most premium audiences on a global scale.”
“AccuWeather recognizes the unique advantage and assets they have to be a major driver in the growth of the mobile advertising industry,” said Trevor Healy, Amobee CEO. “Amobee is the only mobile advertising platform for the big guys, connecting highly attributed mobile inventory with the most appropriate ads. This is the kind of advertising the Mad Men dreamed of!”